Data Sources & Methodology · Kratom
Every number on this site, and exactly where it comes from
Hand this page to anyone who questions the deck. Each row lists the metric, the page it appears on, the underlying source (with a link where public), the formula we use, and how often it’s refreshed. Nothing on this dashboard is scraped or estimated without being flagged.
Filed / audited
SEC 10-K, company IR disclosures
Syndicated scan
SPINS / Circana MULO+C uploads
Trade press estimate
BevNET, Nosh, Beverage Industry
Internal assumption
Editable, source-noted on Market Sizing
Category sales, units, velocity, growth (Scoreboard)
No sources documented yet for this category. As you upload data and add competitors, list the underlying filing, syndicated report, or trade-press citation here so the sales team can defend every number.
Retail door counts (Competitors page & Scoreboard)
No sources documented yet for this category. As you upload data and add competitors, list the underlying filing, syndicated report, or trade-press citation here so the sales team can defend every number.
Brand profile / positioning / pricing (Competitors + One-Pager)
No sources documented yet for this category. As you upload data and add competitors, list the underlying filing, syndicated report, or trade-press citation here so the sales team can defend every number.
Market Sizing (TAM / SAM / SOM)
No sources documented yet for this category. As you upload data and add competitors, list the underlying filing, syndicated report, or trade-press citation here so the sales team can defend every number.
One-Pager buyer math
No sources documented yet for this category. As you upload data and add competitors, list the underlying filing, syndicated report, or trade-press citation here so the sales team can defend every number.
What we do NOT source from
If a number can't be traced to one of the above, it doesn't ship
- No AI-generated market sizes. TAM is anchored to a filing or a named third-party report.
- No competitor revenue that isn’t either (a) in an SEC filing or (b) flagged as a trade-press estimate with the outlet named.
- No web-scraped social metrics. Anything on this site can be linked to a filing, a syndicated data feed we uploaded, or an internal assumption you can toggle.