Competitor Scoreboard
US Coconut Water · Scale & Velocity by Brand
0 weeks of data · 0 brands tracked · sources shown per row
LOADING…
Category at a Glance
One-screen infographic — share the screenshot with your team
Category size (26 wks)
$0
0 weeks tracked
Brands tracked
0
all coconut water
Leader
—
Top 3 concentration
0.0%
share held by top 3 brands
Share of Category · visual stack
Data SourcesWhere every number on this page comes from
Full source table with links →Weekly $ & Units
SPINS / Circana MULO+C
Syndicated retail scan data, uploaded weekly CSV. 26-week rolling window.
Retail Door Counts
SEC 10-K filings + retailer IR
Vita Coco 10-K, Costco & Trader Joe’s investor pages, Whole Foods store locator.
Est. Revenue & Positioning
SEC EDGAR + BevNET
Public brands from filed 10-Ks (COCO, PEP). Private brands flagged as trade-press estimates.
Revenue by Brand · 26-Week Total
Bars colored by strategic tier
Mass Market
Premium
Private Label / Value
Emerging / Import
Uncategorized
Weekly Revenue Trend · Top 6 Brands
Category dollars per week
Distribution vs Velocity
Bubble = 26-wk revenue · top-right quadrant wins
The Full Scoreboard
Every tracked coconut water brand · sorted by 26-week revenue
| # | Brand | Tier | 26-wk Rev | Weekly Avg | Units (M) | Avg Price | Cat Share | Doors | Velocity | H2 vs H1 | Source |
|---|
By Strategic Tier
Where the volume actually lives
How to Read This Scoreboard
For the sales team
Metrics
- 26-wk Rev — total category dollars over the tracked window.
- Weekly Avg — 26-wk revenue ÷ 26. Use this for pace conversations with buyers.
- Cat Share — this brand's share of the tracked coconut water category.
- Velocity — units ÷ doors ÷ weeks. Blank when public doors count isn't available.
- H2 vs H1 — second-half units growth vs first-half units. Positive = trending up.
Data sources
- Category weekly $/units — uploaded category CSVs (source = category).
- Door counts & est revenue — public filings (Vita Coco 10-K), Costco/TJ store counts, BevNET brand profiles, PepsiCo/Coca-Cola disclosures. Shown in the last column.
- Tier assignments — editable on the Competitors page.