TAM → SAM → SOM · pitch-ready funnel

Each row is a lever you control. Change the % or $ value and click out — the funnel on the right updates live. Add a source note so buyers know where the number came from (e.g. "Vita Coco 10-K FY24").

TAM = the entire US coconut water opportunity (anchored to Grand View Research + Vita Coco 10-K). SAM = TAM narrowed to channels, region, and functional positioning we actually sell into. SOM = the realistic slice Coco Love captures in 3 years.

Click Export funnel PNG to drop the chart into a deck or one-pager. Every assumption row carries an editable source note so buyers can see the provenance.