Market Sizing · Coconut Water

TAM → SAM → SOM · pitch-ready funnel

How to use this page

1. Set your assumptions (left panel)

Each row is a lever you control. Change the % or $ value and click out — the funnel on the right updates live. Add a source note so buyers know where the number came from.

2. Read the funnel (right panel)

TAM = the entire US coconut water opportunity. SAM = TAM narrowed to channels, region, and positioning we actually sell into. SOM = the realistic slice Coco Love captures in 3 years.

3. Use it in pitches

Click Export funnel PNG to drop the chart into a deck or one-pager. Every assumption row carries an editable source note.

Assumptions

Editable — every input carries a source note

No assumptions seeded for this category yet.

Funnel

TAM · Total Addressable

SAM · Serviceable Addressable

TAM × 0% channel × 0% region × 0% functional

SOM · Serviceable Obtainable

SAM × 0% capture